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Building Effective Regional Sales Teams with Dr. Chad Briscoe

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  • The journey to being a scientist who works in a business development and sales role (00:47)
  • Following his gut in moving from the technical side of the business to the sales leadership side (06:27)
  • How he worked on improving the performance of every business developer in his team (11:18)
  • The value of ensuring sales team members are constantly in communication with each other and collaborating (16:07)
  • Why sales leaders should embrace and encourage their team members being better in sales than they are (19:02)
  • His pride and joy: Seeing drugs he worked on hit the market and impact people’s lives (23:27)

In this episode of the Transformed Sales Podcast, I had a chat with Dr. Chad Briscoe, the Vice President of Business Development- Europe for BioAgilytix, a leading provider of contract bioanalytical testing services with specialization in large molecule bioanalysis. Dr. Briscoe is a seasoned scientific executive with nearly 25 years of experience leading operational and scientific innovation in the bioanalytical and biomarker segments of the pharmaceutical industry. Prior to joining BioAgilytix, Dr. Briscoe was executive director of global bioanalytical science for a large contract research organization, where he was responsible for global laboratory scientific strategy including team leadership and key client relationship oversight. 

Today he is a recognized global expert and thought leader in areas including regulated bioanalysis, analytical instrument qualification, and biomarker analysis with immunoassays, flow cytometry, and genomics techniques. Dr. Briscoe is also a sought-after speaker at industry events such as WRIB, the Global CRO Council, Land O’ Lakes, Global Bioanalysis Consortium, APA, APS, CPSA, and ASMS, and is often requested to participate in industry forums as a collaborator and mentor.

Dr. Briscoe has had a very interesting career. He went from a bench chemist, to overseeing a lab, to going to Europe to become a sales leader. He will share his years of experience and insights on what it takes to be an effective sales leader. Dr. Briscoe will also somehow debunk one of my many sales tips, so this is one episode you’ll definitely enjoy and learn tons from. Stay tuned for more!


“In sales, you’ve gotta give people time” – Chad Briscoe

“If it’s fighting the battles for your team, or for the customers, or for the operations team that needs to deliver, you can’t hang them out to dry when things don’t go perfectly with the customers” – Chad Briscoe

“If somebody comes in that’s not a fit, I think you’re doing a favor for yourself and your organization when you make changes that need to happen so people can find the right fit for them” – Chad Briscoe

Learn More About Chad Briscoe in the Links Below:

Connect with Wesleyne Greer:

  • Wesleyne’s Website – https://transformedsales.com/
  • Wesleyne on LinkedIn – https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook – https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter – https://twitter.com/wesleynegreer
  • Email Her at [email protected]

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