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Sales Manager Coaching

Coaching is one of the most important contributions to a successful sales organization.

Time spent improving skills, implementing best practices, and focusing on the overall development of a sales team pays off tremendously in the long run.

However, coaching practices are only as successful as the coaches themselves. The average tenure for a front-line sales manager is 18 to 24 months. They are too often not trained for their important roles.

While they were promoted to management because they were excellent at sales, they are often unproven and underdeveloped as sales team managers.

They are not necessarily natural-born leaders. They become leaders. Your sales managers will become leaders when they are trained to rise to the occasion. 

You have helped me to empower my team to make business decisions on their own.  By coaching me to ask more questions, and guide the team to come up with their own decisions, it has made my job….I’ll say easier.  The team no longer comes to me for everything for me to make the decision for them.


Wade W, Sales Manager, Graybar Electric

They will become leaders when there is open dialogue at your company about what it means to be a professional seller.

If this doesn’t sound like your sales organization, don’t despair. The good news is that if you recognize the issue and know what to do about it, you can get training for your sales managers to teach, coach, and lead others to success.

According to the Harvard Business Review, over the last five years, companies have invested more time in improving managers’ coaching skills than the previous 50 years total. Sales managers need to have the knowledge and skills in place to ensure that their coaching techniques are effective and ongoing.


Retention of Sales Training Skills

Without on-the-job reinforcement via coaching, sellers lose 87% of training just one month later

Coaching Needs To Identify And Develop Key Behaviors

The four keys to effective coaching programs include:

  • Ongoing: Provides continuous coaching support for sellers learning new skills.
  • Job-Embedded: Observes sellers delivering sales interactions in their current role.
  • Specific: Coaching should be tailored to the unique needs of the individual.
  • Root-Cause Oriented: Identifies and corrects or reinforces underlying causes of behavior

What Are The Benefits Of Investing In Coaching Your Sales Managers?

In today’s sales world, salespeople need to understand and support their customer’s needs. Your managers will learn to enable their team to adopt a customer-first mentality.

With sales management skills and sales coaching disciplines, your managers will ensure their sales team is aligned on expectations and establish a foundation that holds people accountable.

Coaching to development opportunities helps improve skill, while celebrating wins helps build confidence. Your sales managers will learn how to support the growth of their salespeople.

It can be easy for sales managers to take on too many tasks. They have been a salesperson before and they know what to do. Instead, your sales managers will learn to lead and manage effectively.

Invest In Your Sales Management

People + Process = Profit